How to Develop Effective Online Advertising Campaigns

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For the home business owner, knowing how to create an effective online advertising campaign can make or break the business. Once you have created your business around your product, now comes the time to develop and promote your brand. Knowing how to effectively create and execute an online advertising campaign will keep your business thriving in the fast-past, social media world.

In addition, once you have created your brand and advertising artwork, it is a good idea to purchase an advertising insurance policy. Such a policy will protect your brand against copyright infringement and provide your business protection against slander and libel.

Google AdWords

Google AdWords will drive users to your site. Users who search for the keywords you specify when setting up your Google AdWords account will see your ads in the advertising bar of the search results. Interested and motivated potential customers will find you through Google AdWords.

Invest a modest amount of money in AdWords to see how this strategy works for your business. Google AdWords is scalable and if you find that your AdWords account is generating a great deal of traffic to your site, you can always add more keywords to your account.

Certain web hosting companies offer specials, like $100 in free Google AdWords advertising, when you host your site with them. Shop around for deals on AdWords with web hosting companies. In addition, Google AdWords will offer specials and discounts via coupon codes and other promotions. Take advantage of sales that are offered and increase your ROI for your advertising dollar.

Facebook Ads

Facebook sells ads to businesses at a fair price. If you have a target demographic in mind for your potential consumer, ads on Facebook will target the specified demographic and drive potential customers to your brand’s Facebook page or website.

Facebook allows businesses to set target demographic metrics, such as age, gender, interests and product categories, to see your ads. Select product categories for brands similar to your brand to drive interested customers to your site.

Facebook Ad specials are also offered by many online promotional sites. Use promotional discounts when you find them to purchase Facebook Ads for your business.

LinkedIn Ads

Particularly if your product or brand caters to other businesses, LinkedIn paid ads will display to companies who search for businesses and products similar to yours. Similar to Facebook Ads, LinkedIn Ads allow you to target your ads to a certain demographic, geographical area or job title. You can even target ads to specific LinkedIn Groups.

Create a Facebook Brand Page

Create a Facebook page dedicated to your business or brand. Invite potential customers to the page. Publish interesting content that will generate comments and feedback. In addition, post specials, discounts and promotional codes for those who follow you on the social network.

Sign up with Bing Local, Google Places and Yahoo Local

Bing Local, Google Places and Yahoo Local are all local directories for businesses. These services are free and they display your geo-located business ads on search results that are location-specific.
Signing up for these local listing directories is as simple as filling out a Web form. Complete the form and people will find your business listing when they search for businesses in your geographical area.

Publish a Blog and Use Guest Bloggers

One of the best ways to generate a buzz about your brand or product is to publish a blog. Invite guest bloggers to post blogs on your site. Great content that generates comments will provide more advertising for your brand than the purchase of many paid advertising.

Creating a successful and effective online advertising campaign for your small business does not have to be expensive or require a great deal of investment in terms of time. Spending a couple of hours per day dedicated to online promotion of your brand may drive potential customers to your site and generate revenue for your business.

If you are able to budget a small amount of money for advertising, purchase Google AdWords, Facebook Ads and LinkedIn Ads to target specific demographics for your product. Get the most from your advertising budget by targeting those potential customers most likely to be interested in your product.

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